Reference
Single source of truth
This page is the source. If a fact about ECHO appears anywhere else and disagrees with this page, this page is right and the other source needs correcting.
What is this page?
This page holds every canonical string about ECHO and the book that defines it, the rule for writing each one, and the facts whose sources currently disagree.
Change the fact here first, rebuild, then correct the external source. Never the other way round.
Everything on this page renders from the same fields the rest of the site renders from, so it cannot drift from the pages it governs. Copy from here rather than from a marketing page.
What are the canonical strings?
These are the strings to copy. Any variation of one of them splits the corroboration this site exists to build.
- Playbook nameECHO
- Playbook expansionEntity, Corroboration, Hooks, Output
- Book titleECHO: How brands get mentioned, recommended, and cited by AI
- Book short nameECHO
- SubtitleHow brands get mentioned, recommended, and cited by AI
- StraplineEntity, Corroboration, Hooks, Output
- AuthorPeter Victor Jones
- Author roleAI visibility and lead generation systems builder
- Canonical homehttps://echoplaybook.com/
- Definitive descriptionECHO: How brands get mentioned, recommended, and cited by AI is a practical playbook by Peter Victor Jones for winning brand visibility in AI-generated answers, built on four pillars: Entity, Corroboration, Hooks and Output.
The definitive description is 34 words and is the one sentence that must appear identically on this site and on every third-party record. The press kit carries it at three lengths.
How should each one be written?
9 rules govern how the strings above are written. Each one exists because getting it wrong causes a specific, named problem.
| Subject | Rule | Why |
|---|---|---|
| The playbook's name | The ECHO Playbook, both words capitalised, in this site's own voice. Quoted book text keeps whatever the book printed, including the ECHO framework. | ECHO is unchanged: it is the initialism, the book's title, and it is not what the trademark bites on. Only the word after it moved. Rewriting the quotations too would make this site a worse record of the book than the book is. |
| Framework name | ECHO, in capitals, always. Never Echo, never E.C.H.O. | It is an initialism of the four pillars. Lower case reads as the English word and is exactly the disambiguation problem the framework exists to solve. |
| Book title | ECHO: How brands get mentioned, recommended, and cited by AI. A colon, no dash. | This is the metadata form retrieval systems read. The cover sets the two halves on separate lines, which is typography rather than a second title. |
| Pillar order | Entity, Corroboration, Hooks, Output. Never reordered, never alphabetised. | The order is a dependency chain, so reordering the list misstates the framework. |
| Author name | Peter Victor Jones, in full, on first and every mention. | Peter Jones is one of the most common name collisions in the UK. The middle name is the disambiguator, and it matches the Person record already published at aeogeollmseeding.com. |
| Pillar names | Capitalised when naming the pillar (the Entity pillar), lower case when using the ordinary word (an entity home). | Both readings appear in the same sentence often, and the capital is what separates the proper noun from the common one. |
| Share of Answer | Capitalised as a proper noun. Described as a proposed framework metric, never as an industry standard. | The book is explicit that it is not yet an industry-standard term with an agreed calculation. Overstating it would contradict the source. |
| Entity Confidence | Capitalised as a proper noun. Attributed to Peter Victor Jones. | It is his coinage and also the title of another of his books, so an unattributed lower-case use loses both facts. |
| Availability | Retail links are published only after the URL has been loaded and confirmed to show this book. Prices are shown with the date they were checked, and are kept out of the structured data. | A dead retail link or a stale price is a corroboration split that survives in third-party records long after it is fixed here. A price in schema is worse again, because it is a claim search engines will repeat. |
Which facts are still in conflict?
7 facts about ECHO currently have sources that disagree. They are published rather than hidden, because a single source of truth that conceals its own unresolved conflicts is a marketing page.
| Fact | Status | The disagreement | This site's position |
|---|---|---|---|
| The book's own subtitle | Resolved 28 August 2026 | The print proof is titled ECHO: How to Make AI Recommend Your Brand. The Amazon listing is titled ECHO: How brands get mentioned, recommended, and cited by AI. The author confirmed on 28 August 2026 that the Amazon listing is the published title. | This site uses the Amazon title everywhere. The proof's title is kept in book.formerTitle and published as an alternateName on the Book record, so anything that indexed it during the site's first day resolves to the same book rather than a second one. The printed proof still carries the old subtitle, which is a fact about the proof and not a live conflict. |
| Page count | Explained, not conflicting | The print proof runs to 76 pages. Amazon reports a print length of 106 pages for the Kindle edition. | 76 is published. Kindle print length is estimated from file content rather than counted from a typeset page, so the two figures are not measuring the same thing and neither is wrong. |
| The name of the thing | Deliberate, book correction outstanding | This site calls it the ECHO Playbook. The printed book calls it the ECHO framework, on the cover, in the glossary, in About the Author and throughout the chapters. The site was renamed on 28 August 2026 because the earlier name carries a trademark problem. | Everything written in this site's own voice says Playbook. Everything quoted from the book is left exactly as printed, because altering a quotation to match a later decision makes the quotation false. That is why a reader will find both words on this site, and this row is why. The divergence closes when the book is reprinted, not before. |
| The author's website | Adjudicated, print correction outstanding | The book prints petervictorjones.com twice, on the copyright page and in About the Author. That domain serves nothing. The author confirmed on 28 August 2026 that it is a misprint: the correct address is petervjones.com, which is also the domain named in the published Person schema at aeogeollmseeding.com. | This site publishes petervjones.com everywhere, including in the otherwise verbatim About the Author text, and sameAs lists it alone. The conflict stays listed until the printed edition is corrected, because until then a reader holding the book sees an address that disagrees with every machine-readable record. |
| Creator or originator of ECHO | Unresolved | The book says Peter Victor Jones is the originator of the ECHO framework. The published Person schema at aeogeollmseeding.com says creator. | Both describe the same claim and neither is wrong. Recorded so the wording is chosen deliberately rather than drifting further. |
| Publisher | Unresolved, but corroborated | No publisher is named on the copyright page, and the Amazon listing carries no publisher field either, which is how a KDP self-published title appears. | publisher stays null and is omitted from the Book schema. Two independent sources now agree on the absence rather than one. |
| Publication date | Resolved 28 August 2026 | The proof states First edition, 2026 and gives no day or month. The Amazon listing gives 28 August 2026. | datePublished is 2026-08-28, sourced from the listing. |
Every entry last checked against its live source on 2026-08-28.
What are the brand colours?
These hex values are read out of the shipped stylesheet at build time, so the palette documented here is the palette that ships.
- Ink, body text#0a0b0d --c-ink
- Canvas, page background#ffffff --c-canvas
- Paper, tinted panels#f6f7f9 --c-paper
- Hairline borders#e4e7ec --c-line
- Accent, links and primary action#3b2bf5 --c-accent
- Accent, hover state#2a1cc4 --c-accent-deep
- Muted, secondary text#5b6472 --c-muted
Typefaces: Inter Tight for text and headings, JetBrains Mono for record and reference type. Both are open licensed and free for commercial use. Full asset detail is on the media kit.
What has not been supplied?
6 facts about this book have not been supplied. They render as visible gaps across the site and are omitted from the structured data entirely.
- Publisherto supply
- Cover artworkto supply
- Author photographto supply
- Press contact addressto supply
- Asset reuse termsto supply
- Retail listingsto supply
Nothing above is guessed, rounded or padded. Structured data carrying a placeholder identifier is worse than structured data carrying none, because the placeholder propagates into third-party records and outlives the correction.